The Growing Giraffe
CONSUMER GOODS
Scope
Branding, Website & Product Packaging
Role
Design Lead (consultant) for 2+ years
The Growing Giraffe is a brand focussed on creating nutritional, healthy and tasty snacks for kids aged 6 months and above.
The requirement of this project was to create the brand's identity, marketing collaterals, packaging and website. The goal of the project was to create a brand that would resonate with TGG's young clients as well as their parents.
One of the biggest challenges of this project was to encourage young parents to feel comfortable and guilt -free with packaged snacks for their kids. With that in mind, I created a logo that expresses the gentle bond between mother and child.
For the packaging, we opted for a bright colour palette and illustrations incorporating the giraffe. We wanted the product to immediately capture the attention of our young audience in a retail space. We are saying 'healthy is fun'. TGG's products are now available across many retail chains as well as Amazon (India).
